Muy Delicioso · vendor hub
vendo
A hub for people who sell food, in whatever shape that selling takes. A street cart, a food truck, a brick and mortar counter, a catering outfit working private events, or a wholesale and bulk supplier moving volume to other businesses. Vendo is Spanish for "I sell," already hand painted across vendors' own cart signs. We didn't invent a new English label for vendors, we borrowed the word they already use for themselves.
vendo is not a marketplace and not a directory that monetizes placement. It's an information hub, built on one settled model and one hard rule, both described below.
The model
Distributor mentality: zero percent, ever
The platform never takes a percentage of a sale, a referral fee, or a pay to rank placement, from any vendor, ever. In the founder's framing, think of vendo as a distributor. A distributor doesn't clip every sale between grower and store, it earns its keep by knowing both sides of a market. So vendo gives vendors pricing and sourcing help, and gives customers help finding vendors. Both sides get intelligence. Neither side gets a bill from us.
Every feature idea gets checked against the same test: does it give a vendor pricing or sourcing help? Does it give a customer vendor discovery help? Does the platform touch the money at any point? The first two are in scope no matter how they're framed. The third is out, no matter what it's called: a "convenience fee," a "featured listing," a "processing charge." If money touches the platform, it doesn't fit the model.
The hard rule
A hub, not a transaction system
Stated plainly by the founder: "for all things vendo we never add any sales, POS, or track things. It's more like a hub for vendors whether street, truck, brick and mortar, etc." This goes further than not taking a cut. vendo does not build the transaction apparatus at all, for any vendor. No checkout, no point of sale, no payment processing, no order or sales tracking of any kind. Not a scaled back version, not a v2 feature, out of scope, period. What vendo does build is discovery and pricing and sourcing information, for vendors of every format, street, truck, brick and mortar, catering, and wholesale alike.
One more standing rule carries through every page here, most visibly on /street: certification is a fact we disclose, never a safety verdict. A permit doesn't guarantee nothing ever goes wrong, and its absence doesn't mean a vendor is risky. Most street vendors are women, and usually the breadwinner and cook for their own family. That context shapes how this hub talks about every vendor type, not just street vendors.
Explore the hub
Four ways in
Proof, not theory
The first worked case
The distributor mentality model isn't a slogan, it's already been run once, on a real booking. An elotero cart working a private gala for 200 guests got a full ingredient, COGS, and labor cost model built to sanity check the vendor's own quote, sourced from wholesale pricing across USDA AMS, MexMax, WebstaurantStore, and Costco Business Center. That's "help a vendor with pricing and sourcing," done concretely, for one vendor's actual booking, not generic platform content. It's the reference shape for what every future vendo feature should look like.
SOURCING NOTE The sources named above are listed only as part of this one research report. This is not a recommendation, and vendo has no affiliation with any wholesaler, market, vendor, or other business named here.
Where this stands
New site, taxonomy still being tested
Draft The principles above are settled, set by the founder on 2026-08-05 and treated as constraints, not preferences to weigh. The site itself is new, and the vendor taxonomy behind /taxonomy and pages like /street, /catering, and /wholesale was originally meant to wait for two or three more real vendor cases before being treated as settled. The founder chose to build the full hub now instead of waiting, so those sections should be expected to need real rework as more cases land. Right now there is exactly one worked case, the elotero gala above. That's honest, not a weakness to hide: a hub built ahead of proof is still useful, as long as it says so.